Innovation
CHALLENGEs
Real challenges. Real impact. Real opportunities for your startup.
Tackle real challenges from leading corporates and show how your startup can make a difference. This is your chance to turn innovation into impact — and open doors to valuable partnerships.
Consumer Focused Innovation
Euroconsumers, in partnership with Tectonic, is launching its very first Startup Challenge to empower consumers in an era of rapid technological change. Startups with consumer-focused innovations are invited to come present their product.
Selected startups have the opportunity to showcase their solutions both at the EC Forum in Brussels on November 26 and at Tectonic, engaging with global leaders and consumer advocates to co-create a safer, smarter, and fairer digital future.
- Free Tectonic Access - Selected startups get free access to Tectonic
- Opportunities @ Tectonic – Present your startup on stage at Tectonic with the opportunity to connect to Top tier investors
- Visibility – Pitch your startup to leaders from Amazon, Google, the European Commission, and beyond at the EC Forum in Brussels
- Collaboration – A chance to test, scale and co-create solutions. Build a partnership with Europe’s most influential consumer organisation.
- Recognition – Become part of Euroconsumers’ digital environment.
The only requirement: your team must be able to attend the EC Forum in Brussels on 26 November.
There are no strict eligibility rules - if your startup is developing innovative solutions for consumers, we’d love to hear from you.
Submit your application in any desired format:
- Pitch Deck (max. 10 slides, PDF)
- Video Pitch (max. 2 minutes)
Make sure your pitch clearly covers:
- Team & startup intro
- What you do
- How your tech empowers consumers
- What makes your technology unique
✨ Get Creative!
Whether in slides or video, choose the format that best showcases your story and solution. We look forward to seeing your ideas in action!
Boost Xtra-App Engagement & Value
How might we leverage AI, data, and emerging technology to coach thousands of households towards healthier and more sustainable lifestyles, while keeping the experience frictionless and engaging?Colruyt Group, with its unique retail ecosystem (food, clothing, energy, pharma, mobility, and sports), has the potential to create impactful solutions at scale. We invite start-ups to design new ways of empowering people to make better everyday choices for their health and the planet.
- Free Tectonic Access - Selected startups get free access to Tectonic.
- Boardroom Pitch – One hour in Colruyt Group’s boardroom to present your solution directly to senior executives and decision-makers.
- Group-wide Exposure – The winning solution will be shared internally with innovation and brand teams, opening doors for collaboration.
- Gift Vouchers – Experience the Colruyt Group ecosystem firsthand.
- Early-stage startups (founded within the last 5 years)
- Ideally pre-Series A, with a product in place and first traction achieved
- Proven expertise in AI, data-driven personalization, IoT, or behavioral coaching
- Solutions that contribute to health, well-being, or sustainability in daily life
- Scalable concepts that can integrate into Colruyt Group’s multi-brand ecosystem
- Ability to develop a proof-of-concept or MVP suitable for testing with real households
- Option 1: Pitch Deck (max. 15 slides, PDF)
- Option 2: Video Pitch (max. 3 minutes)In either format, please cover these points (in order):
In either format, please cover these points (in order):
👥 Team & Startup Intro – Who you are, your mission, and the key people behind your startup.
💡 What You Do – A clear explanation of your product or service.
🎯 Applied Solution (main focus) – How your solution directly addresses the challenge with a concrete use case.
🤖 Technology & Uniqueness – What makes your approach different or innovative.
🌍 Benefits & Impact – The value your solution can bring and the expected outcomes for Colruyt Group.
🚀 Vision – Your long-term view and how you see the collaboration growing.
✨ Get Creative!
Whether in slides or video, choose the format that best showcases your story and solution. We look forward to seeing your ideas in action!